Portfolio
SalesLead App
2024
End-to-end design of a supervisor app for a B2C and B2B salesforce. Increased adoption to 45% in 3 months through user research, testing and training.
Insuma Web Experimentation
2025
Led growth experiments for a B2B e-commerce platform targeting restaurants and bakeries, focusing on funnel optimization and promotion engagement.
Sphere Mental Health App
2024
End-to-end design for a mental health app empowering university students living abroad. Focused on gamified self-care routines, wellbeing tracking and building a community.
Ruta 9 Chocolate Branding & Web
2024
End-to-end design for Ruta 9, a chocolate brand from the Peruvian Amazon. Created brand identity, packaging, and a web experience connecting story and product.
La Vinya Barcelona Web
2024
Digitized a renowned Barcelona bar through a new design strategy and UX/UI redesign. Led research, prototyping, and usability testing to deliver a high-impact web platform.
AR Home Assistant
2025
High-fidelity AR prototype designed for visually impaired users. Integrated environment scanning, voice commands, and haptic feedback to improve accessibility and independence.
